by Jack Murphy | Dec 10, 2015 | Projects
We live in a visual world where image is everything. Studies show that today’s consumers are bombarded with up to 5000 advertising messages per day, a 10-fold increase from 50 years ago. The figures are probably debatable, but what’s not is the realisation that our...
by Jack Murphy | Nov 26, 2015 | Projects
This video features ‘Poo’, but it will probably sell a lot of boats. Poo, also known as Wayne Hollingworth, just bought a Morningstar Boats Bay Rover 498R. He never wanted an alloy boat because of “the bashing and thumping” often associated...
by Jack Murphy | Oct 29, 2015 | Projects
A funny thing happened last Sunday. A video on a brand new Facebook site, with less than 100 followers went totally viral in the Australian boating scene. In less than a week, the video has reached over 37,000 people and was watched 11,500 times. It was shared by...
by Jack Murphy | Oct 14, 2015 | Projects
Moby Dick Content, the team responsible for creating cool but credible marine stories, is now offering a new independent media platform to connect with the boating public. Moby Dick’s Travis Godfredson explains: “Content creation is only half of the marketing...
by Jack Murphy | Oct 7, 2015 | Projects
So you’ve just got your hands on some cool content. Don’t just sit there admiring your handy work. Time to get busy – and get publishing! Here’s our dummies guide to publishing content. 5 Things to do with your content – today! Update your website...
