by Jack Murphy | Aug 4, 2015 | Projects
People love candid content. It tells a natural, real story – and it’s far more believable than a contrived shot. Often, the good stuff happens right before your eyes. You just need to be on your toes with the camera ready to capture the magic. Here’s five...
by Jack Murphy | Jul 17, 2015 | Projects
We all know word of mouth is a powerful marketing tool. It’s maybe the best. So, it’s surprising more marketers don’t use customers (and their stories) in their communication. Perhaps it’s their patrons ruffled hair and less-than-perfect prose that...
by Jack Murphy | Jun 30, 2015 | Projects
Ever wanted to create your own magazine? Well, here are the five best things about launching your own mag. Before you go and mortgage the family home in the hope of making a print fortune, you better read the five worst things, too… So, the 2015 Melbourne Show...
by Jack Murphy | Apr 8, 2015 | Projects
What is your favourite Victorian boating destination? Is it Portland – our great new southern bluefin tuna fishery? Perhaps it’s Mallacoota, home to 10-pound flathead and purple-lipped bream? Can you go past the diversity of Lakes Entrance? Bag of cooked prawns and...
by Jack Murphy | Mar 18, 2015 | Projects
Do you have any interesting new products or stories? We’d like to share them in an exciting new magazine distributed at the 2015 Melbourne Boat Show. The Yearbook is published by Moby Dick (that’s us) and distributed by BIA Victoria at the show. 10,000...
