Set your brand free: 10 cool samples

Catapult your brand out of the showroom and dealerships and into the real world to truly inspire people. A top-quality photo or video will help people visualise using your product – and it will also help your marketing message travel further. Here is some sticky...

Social Media School, by Captain Blackbeard

It’s time your social channel unbuttoned its shirt, threw off the tie and sat down on a plantation chair with a gin and tonic – and spoke to your audience the way they want to be spoken to. What works on social media doesn’t always fit in your traditional...

Sticky images

We live in a visual world where image is everything. Studies show that today’s consumers are bombarded with up to 5000 advertising messages per day, a 10-fold increase from 50 years ago. The figures are probably debatable, but what’s not is the realisation that our...

This video features ‘Poo’

This video features ‘Poo’, but it will probably sell a lot of boats. Poo, also known as Wayne Hollingworth, just bought a Morningstar Boats Bay Rover 498R. He never wanted an alloy boat because of “the bashing and thumping” often associated...

When Harry broke the internet

A funny thing happened last Sunday. A video on a brand new Facebook site, with less than 100 followers went totally viral in the Australian boating scene. In less than a week, the video has reached over 37,000 people and was watched 11,500 times. It was shared by its...

Exciting news for marketers of marine products

Moby Dick Content, the team responsible for creating cool but credible marine stories, is now offering a new independent media platform to connect with the boating public. Moby Dick’s Travis Godfredson explains: “Content creation is only half of the marketing puzzle....